How To Do A Blog Content Audit For More Traffic & Income [Ep. 113]

Update: 2025-10-06

Description

Want to learn how to do a blog content audit—the right way?

Well, you’re in luck, as in this episode of The Profitable Travel Blogger Podcast, we’ll be going over how to audit and update old blog posts for more traffic and income!

Our guest is travel blogger Lana Sitler, who has strategically used content audits to double her affiliate income, grow her blog traffic, and scale to $10,000 monthly in passive income.

After just 3 years, Lana was able to match her salary as an engineer and quit her job to become a full-time travel blogger. Today, she’ll be sharing her best tips to help you do the same.

By the end of this episode, you’ll understand:

What a content audit is & when you should do one
How to update old posts for SEO & Google ranking boosts
Tips for updating blog posts for more affiliate & ad income
Improvements to make for the fastest wins
How to organize your blog posts to streamline your workflow
And more!

Bonus: Lana will share specific examples of how she improved her content to see big results—including the 5-minute update that led to thousands of dollars!

📣 SPONSOR + FREE CONTENT ANALYTICS TOOL:

Travelpayouts is an affiliate platform that helps travel bloggers earn. Their powerful Content Analytics tool can make your content audit easier by showing you what’s working and what's not, so you can grow your affiliate income faster!

🎁 FREE BONUS:

Grab access to my free travel blogger resource library:

https://jessieonajourney.com/free-blogging-printables/

It includes 75+ blogging resources all meant to help you grow your traffic, community, and income faster and with less overwhelm. Snag workshops, tutorials, workbooks, cheat sheets, Trello boards, workflows, and more—including a Blog Content Audit Cheat Sheet!

🛠️ TOOLS MENTIONED:

Visit this link for a list of my favorite blogging tools, resources, and discounts - including tools mentioned in the episode: https://jessieonajourney.com/tools/

✨ CONNECT WITH LANA:

Website: https://adventuresbylana.com/

Blog Content Audit Spreadsheet: https://adventuresbylana.kit.com/0010b5304a

Affiliate Marketing Course: https://adventuresbylana.com/affiliate-income-accelerator-course/

🎉 CONNECT WITH JESSIE:

YouTube (blogging): https://www.youtube.com/@makemoneytravelblogging

Travel Creator Community Facebook Group: https://www.facebook.com/groups/bloggrowthposse

Threads: https://www.threads.net/@jessieonajourney

Facebook: https://www.facebook.com/jessieonajourney/

Instagram: https://www.instagram.com/jessieonajourney/

Twitter: https://twitter.com/JessonaJourney

TikTok: https://www.tiktok.com/@jessieonajourney